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FACTS FOR EMAIL MARKETING
B2B EMAIL MARKETING FACTS
Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
86% of business professionals prefer to use email when communicating for business purposes.
CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
59% of B2B marketers say email is their most effective channel in terms of revenue generation.
Tuesday is the best day of the week to send email (according to 10 email marketing studies).
B2C EMAIL MARKETING FACTS
Only about 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to.
80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals).
77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).