EMAIL MARKETING

Get in that inbox, they will read it

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Less Time & Effort

Is one of the most effortless forms of marketing as long you…

Real-Time Communication

It gives you the opportunity communicate directly with your potential and current customer…
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Targeted Emails

Almost everything else you can do in advertising is not as targeted…
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More Frequent

Because email takes less time to create and send than other marketing…
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A/B Testing

Good marketing always means being able to test things! With email marketing,…
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Cost Effective

Email marketing can be done at a very low overhead cost! You…

FACTS FOR EMAIL MARKETING

4.3 Billion
Accounts World Wide
92% of online
Adults use Email
3800%
Email Marketing ROI
6x More
Click-through than Twitter

B2B EMAIL MARKETING FACTS

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.

86% of business professionals prefer to use email when communicating for business purposes.

CTRs are 47% higher for B2B email campaigns than B2C email campaigns.

59% of B2B marketers say email is their most effective channel in terms of revenue generation.

Tuesday is the best day of the week to send email (according to 10 email marketing studies).

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B2C EMAIL MARKETING FACTS

Only about 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to.

Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.

80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals).

77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).

SOURCE: WORDSTREAM