Social Media has taken over our era by storm. It doesn’t matter if you are Millennial, Baby Boomer or Gen Z you have a certain form of social media. Social Media is a platform where you can prove yourselves as an expert. It has the power to build or break your business reputation. It is basically is a platform for created for interactions and giving consumers the power.
Whether it is a business or popularity of an individual, you gain trustworthiness, credibility, and fame through Social Media. Have you ever heard the word viral? That’s the power of the Social platforms. These platforms have been involved in so much in our lives, that people use them to voice their opinions and share how they feel about current events.
It can be used positively or negatively, the same happens to businesses when consumers have the power to give you their feedback. It is a great way to establish a business and gain popularity beyond your wildest dreams.
People marketing through social media claimed that it has been the source of immense exposure for their businesses and that it is one of the most important marketing channels available today. Social networks have now become a substantial part of most of the marketing strategies, and the benefits of using social media have been proven to be enormous. Anyone who is not implementing this cost-effective strategy is definitely missing out a phenomenal marketing opportunity.
Businesses gaining credibility through Social Media:
Businesses should take advantage of the social media platform in all the possible ways. If businesses use it efficiently they can make their business profitable and well-organized. It is a fact that people don’t use social platforms to search for a service or a product. It is a fact that having good reviews is key to gain new customers. People will do research about your product or service before doing any type of transaction with you. You can use social platforms to be on top of mind through promotions and events.
According to the trend nowadays when people plan to start any business; At first, they approach social to flourish, promote and attract the public. Once it has been done, businesses can inspire customers by nurturing and delighting their followers though posts.
Why are social platforms so important? look at the numbers:
Thanks to Hootsuite! Here are the numbers:
Social Media’s role in driving leads:
Social platforms play a major role in expanding the business’s scope and they are an important source of leads. This is if they are used the correct way of course.
Why is it important to produce leads on social media? The main reason is that you have two-way communication with this leads before they even contact your sales team. If you will not provide your sales team with a constant supply of potential leads, you aren’t paying attention to your competitors, go do some research. Like any other digital marketing platform, you have a lot of metrics. It can cause a great loss to your business because lead generation metrics are a key way to prove the value of your social marketing efforts. Undoubtedly the greatest advantage of lead generation using specifically the social media is the tendency to target on the highly qualified and appreciable leads through targeting features.
It is easy to observe that social media is playing a great part of success in businesses in all industries. They now use the social media as the potential for their business growth and communicate with their customers. Sometimes it can be highly effective or sometimes it can be proved as a great disaster that the depends on the expertise of the person doing the work.
If you want to know a little bit more about Social Media please visit our page with some facts