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The Importance of Good Web Design in 2020

Having a website is nothing new, right? The key is not to have a good website is to have good web design.

Websites provide business owners the opportunity to present their information, work, and stablish the case of why they are the right solution for a customer. Also it can impact how people perceive your business and brand, if they like it they will stay if they don’t they will find someone else.

Effective web design is the technique of creating a website that is attractive, engaging, easy to navigate and fast to load with optimizations for potential customers and Google. If a website can meet those requirements, it becomes an excellent pilar to your business’s online strategy.

This is the main reason why it’s so important to ensure that your website is designed with a lead generation strategy in mind. Having a website just because it is what “you have to do” is not a great way to invest your money and time. There needs to be strategy, purpose and constant improvements based on data and results. 

These are the main characteristics of good web design:

  • Stay in brand – It uses and complement brand color and identity
  • Mobile optimized – It plays well with the smaller screen and is optimized for them
  • Speed – Slow website don’t just hurt you with Google it also increases Bounce Rate(people that leaves your website after visiting just one page)
  • Easiness – A well-optimized website has to be easy to navigate and it makes sense to the less basic users
  • Integrations – A good website integrates with all the other tools needed to maximize marketing efforts.

Here are the results in GTmetrix.com of the optimizations done to our website.

Well Optimized Website

There are 3 main takeaways with these results.

  • Grades are a combination of different factors.
  • The load time is below 3 seconds that is what Google recommends.
  • It is how light the page is with 751 KB of size while having images and animations.

The benefits of good Web Design & SEO

Having a good design website for your business is going to help create an excellent first impression with potential customers, generate leads and help business growth. This is also an extremely powerful way to build trust and authority with your audience through the use of content marketing. 

On top of that, if optimized the right way it will help you be on the first page of Google, Bing, and Yahoo. This is not an easy task if your website is not up to the standards demanded by search engines like Google.

It’s the headquarters of your digital presence

You need to consider your web design as the face of your business in the digital world. It provides your business with the optimal headquarters for any kind of content you want to generate. It’s important to remember that your website is something that you control, while social media pages are not yours.

Any advertising effort, if done right, will include your web address as a final destination before the phone rings. If that is the case, wouldn’t you want to maximize the results when people visit your website? We will suppose the answer is yes, a good design website will get traffic coming to your website and convert it to fans, leads or customers.

The top platforms in web design

When talking about website designs the word platform comes up a lot. There are many options available, like WordPress, Wix, Square Space, and Shopify (E-Commerce), with endless options and customizations to add all kinds of features. These platforms are great in different ways, it always is a matter of what the business goals are.

Pie chart of Website Platforms Market Share

E-commerce 

It is the platform that allows websites to sell products with online transactions, the most famous being Amazon.com. This is going to be crucial for any business that wants to sell outside of their local area or want to automate their sales process. It has become so useful that many business owners don’t even have local customers, and all of their profit comes from international or out of state sales.

Conclusion

The internet has experienced many important changes over the last few decades, but the one thing that we can all count on is that the internet is going to continue to grow in both size and relevance in our lives. This is the main reason why having a strong online presence continues to be such an important element for any business that wants to be part of the future.

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